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Saturday, March 18
Sat, Mar 18 Morning Featured Article
by
tecHead
on Sat 18 Mar 2006 07:59 AM EST
Four-Month Old MarketUP Doubles Client Base - Marketing Services Consultants for Small-Mid Business Segment Finds
Success in Own Tactics
By PRWEB
(http://pdfserver.prweb.com/pdfdownload/123572/pr.pdf) Download this press
release as an Adobe PDF document. (http://pdfserver.prweb.com/pdfdownload/123572/pr.pdf>Download)
MarketUP, the Bay Area's new small business marketing network, officially launched a scant four months ago with
several clients already under their belt. Using their own strategy for growing start-up businesses, they have logged
some astonishing results, winning new clients every month.
Berkeley, CA (PRWEB) May 5, 2004 –- Marketing services firm MarketUP announced today that they have doubled their
original client base since their December launch. The 3D Group signed an agreement last week, joining a growing list
that includes other new clients - Tech Solutions Plus (TSP), Pinch Me Films, and Beauty Is Science.
"We set our focus primarily on small and mid-size companies in the business-to-business sector", stated Ms. Donna
Lehman, Founder and Principal Consultant of MarketUP "and we have had the most inquiries from companies that fit that
profile. However we now work with a broader spectrum, including a non-profit dedicated to social change through
instructional media, and a direct marketing group that is part of a $1billion dollar Japanese skincare and
nutritional supplements company. The commonality is that all of our clients are small, growing, and seek first-class
marketing support."
The expanding client roster is a result of MarketUP following its own prescription for business development. The
website is a key avenue for lead generation, so itÂ’s updated regularly with current projects, new results, and an
active Blog. To bring more people to the site, MarketUP launched a monthly tips newsletter called Knowbits in
January, which has received a great deal of positive feedback and continues to build their contact database using
permission-based techniques.
The team also analyzes their own site traffic daily, makes adjustments for search engine optimization and runs online
campaigns such as GoogleAdWords and Overture. In fact, two of the new clients came through the Web, easily providing
a clear ROI for the entire yearÂ’s online advertising budget.
As Donna explains, "We wonÂ’t recommend anything to our clients that doesnÂ’t work. And the best way to test new
concepts and tactics is by trying them ourselves first. This is a constantly changing world, and we work hard to keep
on top of the best options available – and most cost effective."
While MarketUP is very excited by this explosive growth, they are also concerned with maintaining a high-quality
service for all their clients. The focus remains on getting results for each of them, and they have some great early
success stories.
Branching into Non-Profit
Pinch Me Films (http://www.pinchmefilms.org (http://www.pinchmefilms.org)) is a fine example of the power of public
relations. The Berkeley non-profit approached MarketUP in February to get assistance with PR and distribution of a
documentary on teenage sexuality. According to co-founder Julia Robertson, "We heard about Donna and MarketUP from a
mutual associate, who told us about all the great things she was doing for small companies. We had made some contacts
on our own, but needed someone concentrating on building name recognition for us full time. We were also looking for
a focused plan to really get the word out about our documentary and help us bring in sponsors so we can continue our
mission."
MarketUP developed a short-term strategy to raise awareness via a widely distributed press release on March 29th, and
by creating a series of events to support the National Day to Prevent Teen Pregnancy on May 5th. They successfully
placed Pinch Me Films as a partner on the National Campaign site, re-worked the organizationÂ’s website to deliver
clear messages, secured announcements in Bay Area newspapers, local radio and even got the attention of Los Angeles
CBS affiliate, KCAL, to come cover the Berkeley "Breaking the Silence of Sex" event. (http://www.pinchmefilms.org/
breaking_silence.html (http://www.pinchmefilms.org/breaking_silence.html)) Further developments are pending, and at
least one funding sponsor has inquired about getting involved.
Launching a Start-up
A similar set of needs drove Wesley Leung, President of Tech Solutions Plus. "I was searching for professional
marketing services specifically for start-ups to help launch a new Bay Area distributorship. I found MarketUP through
Google, and felt their message spoke to my needs. After contacting Ms. Lehman, we set up a meeting to share more
details of the business, and from that she provided a very clear plan outlining a strategy to achieve our goals. IÂ’ve
been very pleased and impressed with the responsiveness of Donna and the team, as well as what theyÂ’ve created in
such a short time."
Results: In less than two months, MarketUP delivered an integrated package of marketing services to this GPS-based
fleet management company designed to get them off the ground fast. A new site, press release, collateral material,
tradeshow support, direct mail and email, and more have brought local and national attention. (http://www.sftsp.com
(http://www.sftsp.com))
Extending a Core
The relationship with 3D Group began with a referral based on Ms. LehmanÂ’s experience in human resources consulting.
3D Co-founders Dale Rose, PhD, and Michaela Parks, PhD have established a well-regarded consulting group specializing
in 360-degree feedback. (http://www.3dgroup.org (http://www.3dgroup.org)) They are now positioned for healthy growth,
and gave MarketUP the assignment to extend their thought-leadership brand and develop new business.
"We look forward to a long partnership with Donna," stated Dr. Dale Rose, "She already works with an associate, Dr.
Charles Handler of Rocket-Hire and a workforce management solution provider in Los Angeles. The fact that she keeps
current with whatÂ’s happening in our industry is a real bonus."
Crossing into Retail
Beauty is Science is an independent distributor of Japanese anti-aging skincare giant, Noevir. While not a household
name in the U.S., Noevir has annual sales exceeding $1billion. The challenge was to get the word out that Noevir was
available here, via a newly launched website, and also promote the business opportunity which is a direct marketing
model. MarketUP wrote a press release that has received national attention since March 9th: 102,314 views, 824 media
outlet pickups, several infomercial producers calling, local press inquiries and increased site traffic. And this is
just the start of a marketing program. (http://www.beautyisscience.com (http://www.beautyisscience.com))
Additional Clients
(http://www.market-up.com/clients.php (http://www.market-up.com/clients.php))
See expanded stories about these clients and others, including online school transcript pioneer Docufide (http://www.
docufide.com (http://www.docufide.com)), government workforce management ASP NEOGOV (http://www.neogov.com (http://
www.neogov.com)), telecom products and services provider National Telecom Services (http://www.
nationaltelecomservices.com (http://www.nationaltelecomservices.com)), and online screening and assessment thought-
leader Rocket-Hire (http://www.rocket-hire.com (http://www.rocket-hire.com)).
About MarketUP
MarketUP focuses primarily on startups and small businesses in the B-2-B sectors, with substantial expertise in
Financial Services, Human Capital Management, Employee Communication, and Telecommunications. Any individual or
organization interested in learning how to increase their marketing effectiveness can find out more by visiting www.
market-up.com (http://www.market-up.com) or contacting the principals directly.
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Fri, Mar 17 Evening Featured Article
by
tecHead
on Fri 17 Mar 2006 12:59 PM EST
Free Marketing Book for Writers from Biffmitchell.com
By PRWEB
A free book from biffmitchell.com explores tools available free or inexpensively on the Internet for writers to use in
promoting their books.
(PRWEB) January 3, 2005 -- "For most writers, writing the book is the easy part," said author Biff Mitchell. "The hard
part is selling it, and thatÂ’s what eMarketing Tools for Writers is all about."
Mr. Mitchell, author of several ebooks and print-on-demand (POD) books, including the best-selling ebook The War Bug
(Double Dragon Publishing, 2004), has spent the last seven years using the Internet to market his books, both
successfully and unsuccessfully.
"The Internet is a big place with a lot of people screaming for attention," said Mr. Mitchell. "ItÂ’s hard to get
noticed through all the noise, but itÂ’s possible. It takes time, energy and creativity, but mostly it takes
persistence."
"I sent over a hundred thousand emails to book stores, libraries and other places to promote my first novel, Heavy
Load," said Mr. Mitchell. "I doubt those emails generated a single sale.
"After publication of my second novel, Team Player," said Mr. Mitchell, "I created a web site for my books and offered
some free short story downloads to attract visitors. Again, nothing happened."
"But as I learned more about the Internet and its marketing potential," said Mr. Mitchell, "I started to have
increasing success. I learned about things like online directories where I could get my books listed free. I found
web sites that would allow me to set up a free or inexpensive page with information about my books – where I could
even include cover art. I joined forums and writersÂ’ groups where other writers could read my works and build
awareness of my books. I discovered media release sites where I could announce my books to thousands of readers and
media outlets free of charge."
"Sales of my books began to climb," said Mr. Mitchell. "But it took a lot of time and effort. In eMarketing Tools for
Writers, I present a variety of these tools, explain how they can be used to market books, and provide links to
further resources on each tool."
eMarketing Tools for Writers covers topics such as building an author web site, writing effective media releases,
creating blogs and RSS feeds, and using forums, newsgroups and author/reader web sites to announce books.
"I see this as a living document," said Mr. Mitchell. "As I learn more, and as I receive information from other
writers, IÂ’ll update the book and continue to make it available as a free download."
Recently, Mr. Mitchell attracted international attention by running an auction at eBay in which he auctioned off the
right to be a murder victim in one of his novels. To build awareness of the print release of his novel The War Bug,
heÂ’s running a contest in which people read the ebook version of the novel and submit a review to the publisherÂ’s web
site. A blurb from the best review will appear on the cover of the book along with a picture of the reviewer.
"Writers have to look at whatÂ’s available on the Internet and then use their imagination," said Mr. Mitchell. "The
Internet can be a powerful marketing tool, but writers have to put aside time to experiment with what works best for
them. Plus, they have to use just as much creativity in their marketing as they did in writing their books, maybe
even a little more."
Biff Mitchell is the author of several novels, a volume of short stories, and two volumes of poetry. His satirical
cyber-thriller The War Bug (Double Dragon Publishing) will be available in bookstores in June 2005. eMarketing Tools
for Writers and several other ebooks are available as free downloads at www.biffmitchell.com (http://www.biffmitchell.
com).
Contact:
Biff Mitchell
Phone: 506-455-3678
Email: e-mail protected from spam bots
URL: www.biffmitchell.com (http://www.biffmitchell.com)
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Friday, March 17
Fri, Mar 17 Morning Featured Article
by
tecHead
on Fri 17 Mar 2006 07:59 AM EST
FreelanceWriting.com Launches Web Blog to Help Writers Succeed in Their Careers
By PRWEB
FreelanceWriting.com (http://www.freelancewriting.com (http://www.freelancewriting.com)), the web site for todayÂ’s
working writers, recently launched a daily Blog on its home page, providing crucial information to help writers
succeed in their careers.
(PRWEB) March 1, 2004--FreelanceWriting.com (http://www.freelancewriting.com (http://www.freelancewriting.com)), the
web site for todayÂ’s working writers, recently launched a daily Blog on its home page, providing crucial information
to help writers succeed in their careers.
Published every morning, Monday through Friday,
FreelanceWriting.comÂ’s daily Blog features:
o WRITING-RELATED NEWS. Every Monday and Thursday mornings, writers can access how-to articles, interviews, and
newsworthy stories related to writing and freelancing.
o MORNING COFFEE. Published every Tuesday morning, MORNING COFFEE provides fresh freelance jobs and writing
opportunities to help writers find their next freelance gig.
o RECENT MAGAZINE LAUNCHES. Published every Wednesday morning, this feature lists new magazine start-ups with contact
info. to editors. New magazines can be an untapped source of freelance work, as they often need new content for
upcoming issues. Writers can use these listings to contact the editorial staff for
writer's guidelines or to inquire about any recent or future freelance needs.
o WEEKEND WARRIOR. Published every Friday morning, this feature points to a collection of content covering
freelancing, finances, success, business, and motivation, to help writers ready, inspire and improve themselves for
the upcoming week.
Writers can view FreelanceWriting.comÂ’s current Blog by going to
http://www.freelancewriting.com (http://www.freelancewriting.com)
Launched in 1998, FreelanceWriting.com
(http://www.freelancewriting.com (http://www.freelancewriting.com)) offers aspiring and professional writers access to
an endless stream of industry news, job opportunities, editorial content, and networking opportunities. As more and
more web sites charge for membership, FreelanceWriting.com makes all of its content and features free to the public.
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Thu, Mar 16 Evening Featured Article
by
tecHead
on Thu 16 Mar 2006 12:59 PM EST
From Resolutions to Real Solutions:5 Tips for Creating a New You in the New Year
By PRWEB
The old approach to New Year's Resolutions--"take baby steps," for example--just doesn't work. Here are five new
strategies, based on the revolutionary coaching advice in "The Health Seeker's Handbook."
EAST AMHERST, NY (PRWEB) December 9 2003--As New YearÂ’s Day approaches, the hearts and minds of those committed to
self improvement naturally turn to New YearÂ’s resolutions, with the instinct and determination of a flock of geese
turning south for winter.
Bob Merberg, Founder of the Center for Personal Health Coaching and author of "The Health SeekerÂ’s Handbook," offers
five original tips for making New YearÂ’s resolutions stick:
1. Think big. Everyone will tell you to take baby steps. But baby steps yield baby results. Be bold with your
resolutions and motivation will naturally follow. If youÂ’ve never been an exerciser, donÂ’t just resolve to start a
fitness program, resolve to finish a 5-mile road race before the year is out (or a marathon, if youÂ’re already in
good shape). Or, instead of resolving to save 10% of your income, resolve to double your income. As the saying goes,
"if you can dream it, you can do it."
2. Go public. Your resolution neednÂ’t be a secret. In fact, announce it to as many people as you can. Post it on a
big bright flier in your office or cubicle. Or keep a blog (web-log) of your progress.
3. Get help. Join a support group, hire a coach or trainer, enlist a friend to help you in whatever way you may need
it. Include role models — people who have made the same change you’re making — in your network.
4. Create space. DonÂ’t try to shoehorn your resolution into everything youÂ’re already doing. Make space for it in
your life by letting go of other projects and tasks. Resolve not to do some of the things youÂ’ve been planning, such
as taking a class, making home improvements, or starting a new hobby.
5. Anticipate setbacks. Be positive even when you realize youÂ’ve reverted to old behaviors. Lapses are opportunities
to refine your plan so that you stick with it as you get back on track. You may need more support, less stress, or
something else. Remember, setbacks are the rule, not the exception. Incorporating them into your plan is a key step
toward transforming resolutions into real solutions.
"Some people give up on their New YearÂ’s resolutions before theyÂ’ve even started," Merberg notes. "They need to
realize that New YearÂ’s resolutions can genuinely elicit permanent change. The important thing is to plan and
strategize appropriately, and not to rely exclusively on willpower."
Bob Merberg has used innovative coaching models to help self improvers break through to their goals for more than 15
years. He is a faculty member for Wellcoaches Corporation, a graduate of Coach University, and holds a MasterÂ’s
degree in Exercise Science and Community Health. His new book, "The Health SeekerÂ’s Handbook" (Well Lit Books,
November 2003, $14.95) — which includes loads of practical strategies just like Merberg’s five New Year’s resolution
tips — is available via bookstores nationwide and from online retailers. More information about the book is available
at http://www.healthseekershandbook.com (http://www.healthseekershandbook.com).
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