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Sunday, July 24

Sun, Jul 24 Morning Featured Article
by
tecHead
on Sun 24 Jul 2005 08:00 AM EDT
Satirical Web Site Rumandmonkey.com Celebrates Two And a Half Years, Half a Billion Hits
By PRWEB
The popular website Rum and Monkey (rumandmonkey.com) has been active for two and a half years, attracting over half a
billion hits despite only spending around $50 on marketing. Its entertaining articles and web toys have made it a hit
among the young weblogging community, and it is happy to offer its expertise to other companies seeking to promote
themselves across the Internet for little cost.
Edinburgh, Scotland (PRWEB) June 3, 2004-–The satirical website Rum and Monkey (rumandmonkey.com) has been active for
two and a half years this month – and in that time has attracted around half a billion hits, spending less than $50
on marketing. The website, which was one of the pioneers of the humorous personality test, has also been featured on
CourtTV (for its 'Which Evil Criminal Are You?' test) and in many newspapers and magazines across the world.
The website was briefly advertised on weblogs such as MetaFilter; however, the site has an enormous grass roots
popularity that has enabled it to carry on. Initially started as a side product by four university students, the
founders have now all graduated but continue to run the site. Thousands of people come back every day to visit the
cartoons, web toys and discussion forums, which all have an independent, underground attitude. Which is not to say
they are amateur; Rum and Monkey contributors hail from all over the world, and include well regarded published
columnists and authors. Rum and Monkey articles have been favorably compared to those in The Onion and McSweeney's.
The team has also created viral web projects for outside interests, such as tests for successful authors, educators
and nightclubs. They continue to offer this service, and the personality tests they create usually reach a minimum of
hundreds of millions of hits. Their specialty is in producing witty text content in conjunction with attractive
imagery which users are encouraged to paste on their own websites and journals, creating a low cost "word of mouth"
marketing explosion.
About Rum and Monkey
Rum and Monkey was founded in January 2002 by four students at the University of Edinburgh. Its mix of cartoons, web
toys, satirical articles and personality tests has subsequently received both critical and popular acclaim; the
website currently receives an average of half a million hits a day, and growing.
CONTACT INFORMATION:
The Editors
Rum and Monkey
http://www.rumandmonkey.com/contact/ (http://www.rumandmonkey.com/contact/)
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tHg News
by
tecHead
on Sun 24 Jul 2005 06:00 AM EDT
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Blogging about job has risks
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SunHerald.com, MS - 1 hour ago
...
"Employees should not believe that they can
blog
about the
...
for the bad news by buying lunch," a public setting is not the place to discuss
business
of such a
...
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Media Column: A Harry Potter Blog
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andPOP, Canada - 2 hours ago
...
Well, actually, by “line” I mean just myself and since it is six pm, the store is still actually open for normal
business
but I thought that I should get a
...
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Write All About It (at Your Own Risk)
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New York Times, United States - 11 hours ago
...
And Mike Masnick, chief executive of Techdirt, a technology and
business
news
blog
based in Belmont, Calif., said employees whose blogs defend their employers
...
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Wal-Mart The new civil rights champion, or the worst offender?
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Yes! Weekly, NC - 21 minutes ago
...
David Hoggard that Linder had acted presumptuously, Carmany wrote on her internet
blog
: “Exactly! That’s why I question his
business
operations, creating
...
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Search B-EYE-Network.com
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B-EYE-Network, CO - 5 hours ago
...
Colin has written numerous articles on
business
intelligence and enterprise
business
integration, and has an expert channel and
blog
on the B-Eye-Network.
...
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Marc Cantor's Clue
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Corante - 8 hours ago
...
trends of our time, the rise of the open source
business
process. Joi has put a lot of money into SixApart, which runs Movable Type, which powers this
blog
.
...
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Investors gain as China learns to play the game
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Houston Chronicle, United States - 4 hours ago
...
is the Chronicle's
business
columnist. His commentary appears Sundays, Wednesdays and Fridays. Contact him at loren.steffy@chron.com. His
blog
, Full Disclosure
...
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East West Bank helps build communities via www.mylife.ph
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Manila Bulletin, Philippines - 17 hours ago
...
able to use the portal as their personal diary with the
blog
page. Here, they can express their sentiments and share it with their friends or
business
partners
...
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Bad news/good news
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Power Line, MN - 17 hours ago
...
and homosexuals are customers of liberal newspapers, and no
business
wants to
...
and perhaps gravest, challenge to the journalistic establishment is the
blog
.
...
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Actor's life, new role have some parallels
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Akron Beacon Journal, OH - 2 hours ago
...
So he has learned more about the acting
business
while still pursuing music as
...
writes about television for the Beacon Journal and in an online
blog
through www
...
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RSS delivered by
tHgLLC.net
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tHg News
by
tecHead
on Sat 23 Jul 2005 06:00 PM EDT
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Business Blogging for Beginners
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Fast Company - 23 hours ago
Creating a
business
blog
is a lot like hosting a cocktail party: You're networking with customers in a low-pressure setting and, at best, nurturing great
...
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Home
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Lew Rockwell, CA - 16 hours ago
...
The libertarian/true-conservative position is that your private and personal affairs are not the
business
of the state as long as you refrain from applying
...
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Is the Political Blogosphere Sustainable?
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TPMCafe, NY - 22 hours ago
...
has been a tendency to pronounce that the 'Age of the
Blog
' is now
...
The
business
models of our major news gathering organizations, the newspapers and magazines
...
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Search B-EYE-Network.com
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B-EYE-Network, CO - 13 hours ago
...
Colin has written numerous articles on
business
intelligence and enterprise
business
integration, and has an expert channel and
blog
on the B-Eye-Network.
...
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Wal-Mart The new civil rights champion, or the worst offender?
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Yes! Weekly, NC - 13 hours ago
...
David Hoggard that Linder had acted presumptuously, Carmany wrote on her internet
blog
: “Exactly! That’s why I question his
business
operations, creating
...
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Sizing Up Judge Roberts
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New York Times, United States - 19 hours ago
...
blogs, they didn't seem to shed much light on his
business
background or
...
The Washington-based
blog
spent most of Wednesday sticking needles into the inflated
...
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At last -- hipsters are brought to their knees
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Orlando Sentinel, FL - 18 hours ago
...
arcana involved real detective work, today getting hip to the latest
blog
or indie
...
connect in the hipster scene, you'll make it in [show]
business
," she says
...
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Bloggers Beware: Inappropriate Thoughts Should Be Kept in Your ...
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Blogcritics.org - 18 hours ago
...
According to Joe Strupp in his E&P article, someone reported the
blog
entry to a
...
Post article, Michael Feldman, who lectures on foreign law and
business
at BU
...
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The power of the blogosphere
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InfoWorld - 23 hours ago
"We're seeing about a million [
blog
] posts every
...
Panelists discussed potential
business
models for blogs. "Most are going to be some kind of media model.
...
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East West Bank helps build communities via www.mylife.ph
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Manila Bulletin, Philippines - 5 hours ago
...
able to use the portal as their personal diary with the
blog
page. Here, they can express their sentiments and share it with their friends or
business
partners
...
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|
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RSS delivered by
tHgLLC.net
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Sat, Jul 23 Evening Featured Article
by
tecHead
on Sat 23 Jul 2005 01:00 PM EDT
Search Engine Optimization For Blogs
By Priya Shah
Copyright © 2004 Priya Shah
http://www.priyashah.com
Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them
into your site's navigational structure and linkage.
Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated
webpages that use stylesheets or CSS, and have very little extraneous HTML.
Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page.
But depending on the blogging service or software you use, the results may look somewhat different.
If you follow some simple rules for search engine optimization, your blog can rank much higher than static website
pages in the search engine results pages.
Here are the most important rules to follow to get your posts listed for keywords of your choice.
1. Use your primary keyword in your blog domain
Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of
your own site, try to ensure that your URL contains the primary keyword you want to optimize for.
For example, if you want your blog to get found for the keyword "rss" get a domain with the keyword "rss", or use the
keyword in a subdomain as in http://ebizwhiz-publishing.com/rssnews/
Getting a domain name with your own name might make for good branding, especially if yours is a personal blog.
But if you're doing it for business and want the targeted traffic to flow your way, keywords in the domain or
subdomain are a move in the right direction.
2. Use your primary key phrase in your blog header tags and the title of your posts
If your primary key phrase is "business blogging" make sure that the word business, or blogging, or both, appear in
your blog headers (the H1 or H2 tags) as well as the title of each of your posts.
Most blogging software will take the keywords in your post title and put them into the file name of the permalink
posts it creates.
For example, if you have a blog on Blogger and title your post "", Blogger will automatically create a page with your
post and name the file "search-engine-optimization-for-blogs.html" or something similar.
With other server-side software like Wordpress and Movable Type, you may require the mod_rewrite command to save the
title of your entries as a permalink.
3. Use your secondary keywords in the body of your post
If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog
titles or links with them appropriately.
Don't overdo this or your posts will end up sounding unnatural and spammy to readers.
4. Use your keywords in the anchor text of links
Keyword in links have more importance than simple text.
Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages
on your main site.
Link keywords where they naturally appear in the body text, but again, don't overdo it, or you'll end up with spammy
looking pages.
5. Make sure search engines can spider your blog easily
Set up your blog so that the side navigation bar is present on all pages.
Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily.
6. Get backlinks from other blogs or websites
Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search
engine listings.
I've seen many people recommend Blogrolling as one method of building links to your blog.
BlogRolling is a one-stop linklist manager for your blog or journal.
http://www.blogrolling.com
But all this service actually does is give you a bit of javascript code that "calls" the links.
As far as search engine rankings go, this method of linking is of little use, because spiders can't read external
javascript code.
Instead I recommend that you focus your linking efforts on the methods here.
* Submitting to Blog Search Engines and Directories:
Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links
back to your blog. Here is the best list I've found of places to submit your feed or blog.
Best Blog Directory And RSS Submission Sites
http://www.masternewmedia.org/rss/top55/
* Link Exchanges:
Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks
or communities. Link exchanges with other blogs are easy to implement with most blogging software.
* Trackbacks:
You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does
not automatically create trackback urls that others can use to link back to your posts.
Haloscan is a free service that will automatically add comments and trackbacks to your Blogger blog.
http://www.haloscan.com
But if trackbacks are an important component of your linking strategy, I would advise using another software or system
that adds this feature automatically.
* Comments:
You can also get back links to your blog by posting legitimate comments in response to posts on other blogs.
7. Update frequently
There's no better food for search engine spiders than fresh content.
Post and update your blog frequently using all the rules outlined above and there's no reason why your blog will not
get you top rankings in a short period of time.
8. Stay put
Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to
publish.
You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move.
For more ways of building traffic to your blog, read the article "How To Build Traffic To Your Blog."
http://www.blog-maniac.com/build-blog-traffic.htm
Priya Shah publishes an internet marketing ezine at http://ebizwhiz-publishing.com by day and doubles as a Blog Maniac
by night http://www.blog-maniac.com Blog Brandz http://www.blogbrandz.com is the legitimate offspring of her affair
with the blogosphere.
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Daily Comics
by
tecHead
on Sat 23 Jul 2005 12:00 PM EDT
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