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View Article  Mon, Jul 25 Morning Featured Article
RSS Reader is a life raft saving us from getting lost in a sea of useless information.
By Jesse S. Somer


One of the main problems with the Internet these days is the fact that there is so much information out there; it can
be quite hard to find the particular knowledge that you’re looking for. It can often feel like you’re surfing waves
of thick chocolate fudge sauce and your honeycomb board has a crack that’s getting wider by the second. Over stimulus
is the issue here; you wanted to read opinions from music enthusiasts about music, and every second blog article had
to do with new punk hairdo trends and which band has the coolest tattoos. How can we find only the content we’re
looking for without getting bogged down in miscellaneous information that erodes both time and patience?

The answer is in context. There’s now a way to sift through the cacophony of babble and wisdom to find exactly what
you’re looking for. Instead of having to join clubs and organizations and receive their newsletters via email at
their convenience you can now have control over what you receive. Having to search through millions of blogs to find
the few you like has now become an obsolete task. The new system is called an RSS Reader: ‘Rich site summary’ or
‘really simple syndication’ are the common definitions of this software. The process begins by signing up to receive
automatic updates from blogs and other Web sites that distribute summaries of their latest postings to your reader.
You then find which ones you like and delete the rest. You can keep adding new sites until you have literally
hundreds of informative connections in your areas of specific interest.

Another great aspect of the RSS Reader program is the fact that you can put in key words of interest and the computer
will surf the Web for you and add new blogs and web sites to your list, rating them according to the terms you have
selected. You then scan over these and add the ones you feel are relevant, deleting the detritus. Eventually you will
have an email-style formatted file where you can search through all your favourite writers, news, and topics’ latest
information. Then you also have functions such as ‘comment’ so you can automatically share your input with your
fellow humans. Or, you can reply to the ‘messages’ and actually communicate with the producers of the ideas.

This will really help to decentralise the information sharing processes of the current top-down mass communication
systems like the media. We can hear multiple opinions on an issue and give our own views, instead of being told one
story that is heavily affected by the company’s personal perspective of the situation.

So, you can see this has the potential for something quite big. Less time wasted, finding all the knowledge you’re
looking for, and sharing your opinion and meeting others similar to yourself has never been so easy. The RSS Reader
is a knife cutting away all the useless packaging, revealing the true content of the gift of the Internet.





Jesse S. Somer


M6.Net (http://M6.Net)


http://www.m6.net (http://www.m6.net)


Jesse S. Somer is a simple-minded fool discovering the hidden opportunities and magical possibilities that reside in
the world of the Internet. Come join him on this adventure.




View Article  tHg News
ZDNetThe open source business process
ZDNet - 9 hours ago
... numerous mistakes in my first blog entry about this, so you you might call this story a result of open source journalism.). The open source business process is ...
Marc Canter's Clue Corante
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Jonathan Steel's Blog: HP slims down
Silicon.com, UK - 28 minutes ago
... It hasn't got the service organisation to compete with IBM ( business consulting services particularly), and it doesn't control its own technology now, being ...
Corporate America leaps into the 'blogosphere'
Daily Review Online, CA - 9 minutes ago
... center or no, the subject of corporate blogging has raised enough interest to become the theme of business conferences, such as the Blog Business Summit set ...
Happy Customers Blog, Too
WebProNews, KY - 9 hours ago
... in so many Marriott's I've come to value inside information on the company for both business and leisure purposes. My hope is that this blog will become a fine ...
Quiddity Launches Blog Dedicated to Credit Card Offers and ...
Emediawire (press release), WA - 15 hours ago
... Quiddity saw that there was a definitive need for an extensive blog dedicated to ... and email marketing services to many small to medium sized business in the ...
Finally, ex-temps may get their due
Seattle Times, United States - 1 hour ago
... Byron is also an organizer of the Blog Business Summit in San Francisco next month, a conference explicitly aimed at corporations and PR agencies keen to learn ...
DM News12 Information Offers That Generate Leads With BTB Direct Mail
DM News, NY - 4 hours ago
... One vital thing to bear in mind with BTB direct mail offers is that business buyers are readers. ... He also has a BTB direct mail blog at www.sharpecopy.com/ blog .
Boeing developing strategies for working with Web loggers
Everett Herald, WA - 2 hours ago
... But since then, Boeing has tweaked Baesler's blog , and added another - Flight Test ... Business bloggers such as Broback say there are several ways companies can ...
Search B-EYE-Network.com
B-EYE-Network, CO - 1 hour ago
... Colin has written numerous articles on business intelligence and enterprise business integration, and has an expert channel and blog on the B-Eye-Network. ...
Wal-Mart The new civil rights champion, or the worst offender?
Yes! Weekly, NC - 1 hour ago
... David Hoggard that Linder had acted presumptuously, Carmany wrote on her internet blog : “Exactly! That’s why I question his business operations, creating ...
RSS delivered by tHgLLC.net
View Article  tHg News
Blogging about job has risks
SunHerald.com, MS - 13 hours ago
... "Employees should not believe that they can blog about the ... for the bad news by buying lunch," a public setting is not the place to discuss business of such a ...
Quiddity Launches Blog Dedicated to Credit Card Offers and ...
Emediawire (press release), WA - 3 hours ago
... Quiddity saw that there was a definitive need for an extensive blog dedicated to ... and email marketing services to many small to medium sized business in the ...
Media Column: A Harry Potter Blog
andPOP, Canada - 14 hours ago
... Well, actually, by “line” I mean just myself and since it is six pm, the store is still actually open for normal business but I thought that I should get a ...
Write All About It (at Your Own Risk)
New York Times, United States - 23 hours ago
... And Mike Masnick, chief executive of Techdirt, a technology and business news blog based in Belmont, Calif., said employees whose blogs defend their employers ...
Corante"Speak what you feel, not what you ought to say." William ...
Corante - 7 hours ago
... for online tools in business communication. She follows social technologies and their impact on the way people interact. Her personal blog is Blogaholics.ca. ...
POSTER GIRL RAPPED: But blogger Wendy Cheng says:
Electric New Paper, Singapore - 5 hours ago
... blog entries, left crude remarks on her blog , and accessed her e-mail account, deleting some 3,000 e-mails, some of which included important business contacts. ...
Wal-Mart The new civil rights champion, or the worst offender?
Yes! Weekly, NC - 11 hours ago
... David Hoggard that Linder had acted presumptuously, Carmany wrote on her internet blog : “Exactly! That’s why I question his business operations, creating ...
Search B-EYE-Network.com
B-EYE-Network, CO - 21 minutes ago
... Colin has written numerous articles on business intelligence and enterprise business integration, and has an expert channel and blog on the B-Eye-Network. ...
CoranteMarc Canter's Clue
Corante - 5 hours ago
... trends of our time, the rise of the open source business process. Joi has put a lot of money into SixApart, which runs Movable Type, which powers this blog . ...
The ethics of ‘outing’: National debate resonates here
TheNewsTribune.com, WA - 11 hours ago
... to Michael Rogers of Washington, DC, who last year started a blog , www.blogACTIVE ... is and whatever their sexual preference is, that is absolutely their business . ...
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View Article  Sun, Jul 24 Evening Featured Article
Rural Route 2 News Celebrates First Year of Publication
By LeAnn R. Ralph


Rural Route 2 News, the monthly e-mail newsletter from ruralroute2.com, recently completed its first full year of
publication.

The newsletter, which officially began as a monthly publication in January 2004, is written and published by LeAnn R.
Ralph, author of the books, "Christmas in Dairyland (True Stories from a Wisconsin Farm)" (trade paperback; August
2003) -- "Give Me a Home Where the Dairy Cows Roam" (trade paperback; October 2004) -- "Preserve Your Family History
(A Step-by-Step Guide for Interviewing Family Members and Writing Oral Histories)" (e-book; April 2004).

Each newsletter contains a story related to some aspect of the author's childhood growing up on a small family farm or
the author's experience of living in a rural area today. The newsletter also includes several recipes each month, as
well as notes about the author's experiences over the past month, suggestions to check out certain blog entries for
other good stories, opportunities for "sneak previews" of Ralph's next book project, and occasionally, opportunities
to sign up to win free copies of Ralph's books.

"It's tremendous fun to write the newsletter," Ralph said. "Before I started sending out a monthly publication in
January of 2004, I sent out stories from time to time for at least a year before that."

According to conventional Internet marketing wisdom, newsletters should be published daily or weekly. Ralph decided to
publish her newsletter monthly.

"I get so much junk e-mail myself that it's difficult to find the things I want to read among the trash that comes
in," she said. "I'm thinking other people probably have enough clutter in their in-boxes too."

Another consideration also contributed to her decision to publish monthly.

"If it comes down to putting out inferior writing just to send the newsletter weekly as opposed to putting out a
monthly newsletter with a better quality of writing and better content, I would rather put out a monthly newsletter,"
Ralph said. "After all, it does have my name on it."

What do subscribers think of the newsletter and the monthly publication schedule?

"I know you send this out to a lot of people every month, but when I get it, I feel like it's written just for me,"
one subscriber wrote in an e-mail.

"I wish there were more things like this on the Internet. More things with good, down-to-earth stories and recipes,"
said another subscriber when Ralph talked to her on the telephone about a book order.

"I look forward to your newsletter each month," another subscriber wrote in an e-mail.

"I didn't grow up on a farm, but I would love to live in the country some day, and your newsletter helps me feel
closer to my dream," another subscriber wrote.

"I love your stories. Keep up the good work," wrote still another subscriber.

To read sample chapters and blog entries, and to see back issues of Rural Route 2 News and/or to sign up for the
newsletter, visit -- http://ruralroute2.com

Contact Information:
LeAnn R. Ralph
E6689 970th Ave.
Colfax WI 54730
(715) 962-3368
mailto:bigpines@ruralroute2.com

**************************




LeAnn R. Ralph is the author of the books "Give Me a Home Where the Dairy Cows Roam" (September 2004) and "Christmas
in Dairyland (True Stories from a Wisconsin Farm) (July 2003) and "Preserve Your Family History (A Step-by-Step Guide
for Interviewing Family Members and Writing Oral Histories)" (e-book; April 2004). For more information about the
books, visit http://ruralroute2.com


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