Free Marketing Book for Writers from Biffmitchell.com
By PRWEB


A free book from biffmitchell.com explores tools available free or inexpensively on the Internet for writers to use in
promoting their books.

(PRWEB) January 3, 2005 -- "For most writers, writing the book is the easy part," said author Biff Mitchell. "The hard
part is selling it, and thatÂ’s what eMarketing Tools for Writers is all about."

Mr. Mitchell, author of several ebooks and print-on-demand (POD) books, including the best-selling ebook The War Bug
(Double Dragon Publishing, 2004), has spent the last seven years using the Internet to market his books, both
successfully and unsuccessfully.

"The Internet is a big place with a lot of people screaming for attention," said Mr. Mitchell. "ItÂ’s hard to get
noticed through all the noise, but itÂ’s possible. It takes time, energy and creativity, but mostly it takes
persistence."

"I sent over a hundred thousand emails to book stores, libraries and other places to promote my first novel, Heavy
Load," said Mr. Mitchell. "I doubt those emails generated a single sale.

"After publication of my second novel, Team Player," said Mr. Mitchell, "I created a web site for my books and offered
some free short story downloads to attract visitors. Again, nothing happened."

"But as I learned more about the Internet and its marketing potential," said Mr. Mitchell, "I started to have
increasing success. I learned about things like online directories where I could get my books listed free. I found
web sites that would allow me to set up a free or inexpensive page with information about my books – where I could
even include cover art. I joined forums and writersÂ’ groups where other writers could read my works and build
awareness of my books. I discovered media release sites where I could announce my books to thousands of readers and
media outlets free of charge."

"Sales of my books began to climb," said Mr. Mitchell. "But it took a lot of time and effort. In eMarketing Tools for
Writers, I present a variety of these tools, explain how they can be used to market books, and provide links to
further resources on each tool."

eMarketing Tools for Writers covers topics such as building an author web site, writing effective media releases,
creating blogs and RSS feeds, and using forums, newsgroups and author/reader web sites to announce books.

"I see this as a living document," said Mr. Mitchell. "As I learn more, and as I receive information from other
writers, IÂ’ll update the book and continue to make it available as a free download."

Recently, Mr. Mitchell attracted international attention by running an auction at eBay in which he auctioned off the
right to be a murder victim in one of his novels. To build awareness of the print release of his novel The War Bug,
heÂ’s running a contest in which people read the ebook version of the novel and submit a review to the publisherÂ’s web
site. A blurb from the best review will appear on the cover of the book along with a picture of the reviewer.

"Writers have to look at whatÂ’s available on the Internet and then use their imagination," said Mr. Mitchell. "The
Internet can be a powerful marketing tool, but writers have to put aside time to experiment with what works best for
them. Plus, they have to use just as much creativity in their marketing as they did in writing their books, maybe
even a little more."

Biff Mitchell is the author of several novels, a volume of short stories, and two volumes of poetry. His satirical
cyber-thriller The War Bug (Double Dragon Publishing) will be available in bookstores in June 2005. eMarketing Tools
for Writers and several other ebooks are available as free downloads at www.biffmitchell.com (http://www.biffmitchell.
com).

Contact:
Biff Mitchell
Phone: 506-455-3678
Email: e-mail protected from spam bots
URL: www.biffmitchell.com (http://www.biffmitchell.com)

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